Dutch oil trading company North Sea Group was created as the result of a merger and needed a completely new corporate identity – one that could successfully represent all the elements of this new union as well as address their (green) ambitions.

Understanding the need to find the right balance between ruggedness and the ambition of sustainability, we designed a corporate identity built on the notion of “Fuelling the Future”. Our focus was of course on the products of North Sea Group but also its greater ambitions. This idea and identity were translated into a new logo, brand identity, website and annual report.