cases

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The Plectrums

The Plectrums

The banner for promotion on the event

The banner for promotion on the event

The Guitar

The Guitar

Promotion T-shirt

Promotion T-shirt

Were you had to drop of your plectrum to participate

Were you had to drop of your plectrum to participate

Mood photos of the event

Mood photos of the event

Winner

Winner
Heineken

Heineken


Paaspop

Paaspop

Used media
printbrand activationdesign
Case description

To boost Heineken’s visibility and beer sales at the annual Paaspop festival, Taxi Europe developed a promotion in cooperation with Guitar Hero. After purchasing 6 Heineken beers, you received a special plectrum. With this plectrum you could perform Guitar Hero on stage and win a VIP stay in the Heineken Caravan backstage.