Converse has been in existence for 100 years and is celebrating this in a joint promotion with Foot Locker. TAXI Europe was commissioned to develop a pan-European website for 17 countries that would be at the centre of in-store campaigns in 500 Foot Locker stores during the entire jubilee year. At the centre of the site are ‘show boxes’ of campaign heroes and the lifestyles of typical Converse wearers. Welcome to the my Converse Century!